HAPPY AGING

Happy Aging: Behind the Brand

The project focused on creating institutional content that feels personal and relatable, giving viewers a genuine sense of the brand’s values, dedication, and mission. By showing the human side of Happy Aging, we aimed to connect directly with the end user, highlighting authenticity, trust, and the thoughtfulness behind every detail.

In addition, we recorded a conversation with Bianca Peyvan inside the Happy Aging kitchen, where she shared tips on mocktails, shakes, and what to eat — and what to avoid — during the aging process. This segment added a practical, lifestyle-oriented dimension, further connecting the brand to its audience through everyday, meaningful guidance.

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